As Development Director for the literary nonprofit, the Arkansas International, I was responsible for marketing and sales initiatives. This included writing and distributing press releases, developing social media strategies, managing advertisements in national publications (Poets & Writers, Association of Writers & Writing Programs, etc.), and developing merchandise for sale. Here are a few examples of these projects.
Press Release Samples
https://news.uark.edu/articles/62456/arkansas-international-hosts-distinguished-reader-k-ming-chang & https://news.uark.edu/articles/56566/the-arkansas-international-launches-10th-issue
Merchandise
Commissioned artist Octavio Logo for a t-shirt design
Sample Advertisement (online & in-print)
A sample advertisement for various websites and in-print journals
Social Media
Contributor Livestream: https://www.instagram.com/p/CWetjTSqP4R/ (series of livestreams to promote the latest issue)
End-of-Year Campaign Announcement: https://www.instagram.com/p/CljMYF-u01Z/?img_index=1 (@thearkint)
A Lit Night Event Promotion: https://www.instagram.com/p/Ci3GLRBOqQ2/ & https://www.instagram.com/p/Cj-7-qQLfFf/?img_index=1 & https://www.instagram.com/p/CkMJZLQP5en/?img_index=1